5 Website Mistakes That Are Costing You Customers

Your website is often your first impression. And in under 5 seconds, most visitors decide to bounce or stay.

Here are 5 mistakes we see all the time - and how to fix them:

1. No Clear Call to Action (CTA) to Capture Leads

Don't make visitors guess. Tell them what to do next - schedule a call, download a guide, explore your work, or request a quote.

A prominent, benefit-driven CTA can make the difference between a lost lead and a new customer.

2. Cluttered Layout or Slow Loading Times

A crowded homepage or sluggish site turns away valuable leads.

Focus on clarity, concise messaging, and smart organization.

Spread ideas across a blog or dedicated subpages instead of stuffing everything onto your homepage.

Make sure your site loads quickly - use optimized images and quality hosting.

3. Not Mobile-Friendly

Over 60% of website traffic is now mobile.

If your site doesn't adjust smoothly to phones and tablets, you're missing out on most of your audience.

Test your site on multiple devices and make mobile usability a top priority.

4. Generic Language

"We help you grow" doesn't cut it.

Make your messaging clear, specific, and different from the competition.

State exactly what you do, who it's for, and why it matters.

5. Missing SEO Essentials

If you don't optimize for search engines, customers may never find you.

Do your keyword research, use meta tags and alt text, and keep your site structure clear for both Google and your visitors.

You don't need a fancy redesign - just a few smart fixes can turn your website into a silent sales machine.

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