About Nalo Seed — Custom digital systems and AI training for small businesses in Austin
Nalo Seed is an Austin, Texas studio that builds custom digital systems, deploys AI agents, and trains small-business owners to run the result themselves — no monthly retainer required.
Frequently asked questions about Nalo Seed
- What is Nalo Seed?
- Nalo Seed is an Austin, Texas studio that builds custom digital systems, deploys AI agents, and trains small-business owners to run the result themselves — no monthly retainer required.
- Who runs Nalo Seed?
- Nalo Seed was founded in July 2025 by Kelly Jorg (Co-Founder & Marketing Director) and Paul Jorg (Co-Founder & Technical Director), a husband-and-wife team based in Austin, Texas.
- What does Nalo Seed do?
- Nalo Seed works in four areas: custom digital systems such as CRMs, task managers, and client portals; AI agents deployed on Telegram and other channels; web development and marketing where clients own the code, domain, database, and lead flow; and 1-on-1 AI coaching by the hour.
- Where is Nalo Seed based?
- Nalo Seed is based in Austin, Texas, serving clients locally in Central Texas and remotely across the United States.
The story behind the name
Planting the winning seed
Nalo Seed starts with Kelly. Her maiden name, Manalo, is a Filipino family name that means “winner” in Tagalog. We carried that idea into the company: every business has something worth growing, and our job is to plant the winning seed and help it take root.
A family business, built for family businesses
Nalo Seed was founded in July 2025 by Kelly and Paul Jorg, a husband-and-wife team in Austin, Texas. The work is personal to us: we know what it means to build a life and a business together, to make careful choices with limited time, and to want the people helping you to understand the whole picture.
That is why we build websites, marketing, and digital systems that belong to the business—not a maze of tools that only someone else can manage. We want the work to make a business steadier, clearer, and more capable of winning its next season.
Where we are. Austin, Texas. We serve clients locally in Central Texas and remotely across the United States.
Start a Conversation
What we do
We work in four areas, all built around the same idea: your business should own its tools.
Custom digital systems
CRMs, task managers, client portals, and social hubs designed around how you actually work, not a template someone else picked.
AI agents
Agents you build through a gamified setup, then deploy to handle real operations on Telegram and the channels you already use.
Web development & marketing
Websites that convert and a marketing stack that compounds, with you owning the code, domain, database, and lead flow.
1-on-1 AI coaching
Hands-on, hourly. Bring your stack, leave with a working system.
Who we serve
Small business owners across Central Texas and beyond. Our active client roster includes professional services firms, real-estate brokerages, contractors, and event organizers.
Recent launches
- Hive Roofing & Solar
- Z Realty
- Aduro Consulting
- Brent Perry Real Estate
- Cocoa Coyote
- Compassionate Angels Missionary
- Austin Chicken Wing Festival
Our Team
Five of us. You will work with all of us.
Kelly Jorg
Co-Founder & Marketing Director
B.A. Journalism, Eastern Washington University
Previously Director of Communications at High Roller Technologies, Digital Marketing Manager at Digital Turbine, Project Manager at Practice Cafe, and PR Account Associate at Bospar Communications.
Brand storytelling, SEO, PR, and creative leadership.
Paul Jorg
Co-Founder & Technical Director
B.S. Business Operations Management, University of Idaho
Previously Sr. Project Manager at Charter Communications and Network Engineer at Spectrum Enterprise.
AI and automation, technical program management, process improvement, and team training.
Gwen Bolton
Head of Growth
B.A. Communication Theory, University of California, Santa Barbara
Santa Barbara is where she learned persuasion is 10% strategy, 90% knowing when to stop talking. A decade selling to America’s toughest crowds: Yelp reviewers, TheRealReal, and small businesses. She’s collected more creative “no”s than most people get “yes”s, and called it training. Now she brings that optimism to Nalo Seed, matchmaking businesses with custom AI tools and marketing that actually work. Mission: make Nalo Seed everyone’s growth partner.
Prospecting, outbound, and turning a first conversation into a proposal.
Jess Morrisey
Social Media Coordinator
As the owner and chocolatier of Cocoa Coyote, she brings real business owner strategy to clients’ social media.
Graphic design, content creation, social media, building engagement with target audiences.
