Website Refresh vs. Redesign: Which Do You Actually Need?
Your website isn't converting. Your bounce rate is high. Your homepage feels 'meh.'
So you think: Maybe we need a full website redesign.
But hold up - that might not be the real problem.
When You Need a Copy Refresh (Not a Full Redesign)
Sometimes, your design isn't broken - your messaging is.
Here's when a copy refresh can give your site a second life:
- Your layout is functional, but your headlines lack clarity
- Your services are strong, but buried under buzzwords
- Your CTA exists, but it's hidden or bland
- You say what you do, but not why it matters
Great copy is strategic design.
It reshapes perception, increases engagement, and can make an old website feel new - without the overhaul.
The Power of Small Tweaks
Before you budget thousands for a redesign, try these moves:
- Sharpen your homepage headline
- Add clear, benefit-driven CTAs
- Simplify messaging that speaks directly to pain points
- Inject brand personality and voice into your copy
A few changes in language can lift conversion rates - no Figma file required.
When a Website Redesign Does Make Sense
But let's be real - sometimes it's not just the words.
Here's when a full redesign is worth it:
- Your site looks outdated or non-responsive
- Your UX is broken or confusing
- Navigation is inconsistent or overloaded
- Your brand has shifted but the design hasn't caught up
A redesign can give you a fresh, modern foundation - just don't skip the content strategy. Design without great messaging is like a sports car with no engine.
Final Word: Don't Redesign by Default
If your site feels off, start by reviewing your copy - not your code.
Words build trust. Words convert. Words sell.