3 Mistakes to Avoid When Using AI in Your Content Strategy
AI tools are everywhere – and yes, they're powerful. But when used without intention, they can do more harm than good to your brand voice.
If you're using AI to help scale content, keep these common mistakes in check:
Want to learn how to use AI the right way? Read How to Leverage AI in Content Strategy.
Mistake #1: Letting AI Define Your Brand Voice
Your voice is the most human part of your brand. If you rely too heavily on AI to generate your tone, you risk sounding robotic, generic, or inconsistent.
Fix: Use AI to enhance your voice – not create it. Feed it examples, guidance, and brand-specific vocabulary.
Mistake #2: Publishing First Drafts Without Editing
AI can write a decent first draft, but it doesn't understand your audience like you do.
Fix: Treat AI output like a rough draft. Refine the structure, add personal examples, and infuse emotion where needed.
Mistake #3: Overproducing Low-Value Content
AI makes it easy to pump out volume – but too much surface-level content can dilute your message and burn out your audience.
Fix: Focus on fewer, more intentional pieces. Let AI assist with outlines, formatting, or repurposing – not flooding your channels.
Final Thought
AI can be your best assistant – or your fastest way to lose authenticity.
Use it smartly, edit intentionally, and always keep your brand at the center.
Let AI take the busywork. You keep the soul.